{"product_id":"dot-key-strawberry-bright-10-niacinamide-face-serum-brightens-smoothes-skin-all-skin-types","title":"Dot \u0026 Key Strawberry Bright 10% Niacinamide Face Serum, Brightens \u0026 Smoothes Skin, All Skin Types","description":"\u003cdiv class=\"aplus-dk\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/8906147702628_1.jpg\" loading=\"lazy\" alt=\"10% Niacinamide, Brightens skin instantly, Treats dark spots and discoloration, serum for glowing skin\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"aplus-dk\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/8906147702628_2.jpg\" loading=\"lazy\" alt=\"Hyaluronic Acid, boost in skin hydration, niacinamide serum, face serum for women glowing skin\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"aplus-dk\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/8906147702628_3.jpg\" loading=\"lazy\" alt=\"Peptides, serum for acne and dark spots, face serum for men glowing skin, hyaluronic acid serum\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"aplus-dk\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/8906147702628_4.jpg\" loading=\"lazy\" alt=\"Strawberry Extracts, hyaluronic acid serum for face, dark spot correcting serum, serum for pigmentation and dark spot\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"aplus-dk\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/8906147702628_5.jpg\" loading=\"lazy\" alt=\"Squalene, acne spot corrector, niacinamide, serum for dry skin\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"aplus-dk\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/8906147702628_6.jpg\" loading=\"lazy\" alt=\"skin brightening serum, pigmentation serum, brightening serum, pore minimizing face serum\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"aplus-dk\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/8906147702628_7.jpg\" loading=\"lazy\" alt=\"niacinamide serum for dry skin, glowing skin serum, deep hydration, pore care, anti-dark spot serum\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-wrapper\"\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-heading\"\u003eWhat this one is like\u003c\/h3\u003e\n\u003cp class=\"AEO-pdp-text\"\u003eThis is a simple brightening serum built around niacinamide. It's more about improving overall skin look over time rather than doing anything aggressive.\u003c\/p\u003e\n\u003cp class=\"AEO-pdp-text\"\u003eThe texture is light and easy to use daily, which is why it fits well into both beginner and regular routines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-heading\"\u003eWho will like this\u003c\/h3\u003e\n\u003cp class=\"AEO-pdp-intro\"\u003eWorks best if your skin is:\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eLooking dull or uneven\u003c\/li\u003e\n\u003cli\u003eDealing with mild marks or spots\u003c\/li\u003e\n\u003cli\u003eFeeling slightly rough\u003c\/li\u003e\n\u003cli\u003eNeeding a simple daily serum\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"AEO-pdp-intro\"\u003eMight not be ideal if:\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eYou want strong exfoliation\u003c\/li\u003e\n\u003cli\u003eYour skin is very sensitive right now\u003c\/li\u003e\n\u003cli\u003eYou're already using multiple actives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-heading\"\u003eWhat you might notice over time\u003c\/h3\u003e\n\u003cp class=\"AEO-pdp-intro\"\u003eWith consistent use:\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eSkin looks a bit brighter\u003c\/li\u003e\n\u003cli\u003eTone appears more even\u003c\/li\u003e\n\u003cli\u003eTexture feels smoother\u003c\/li\u003e\n\u003cli\u003eOverall skin looks more fresh\u003c\/li\u003e\n\u003cli\u003eIt's gradual, not instant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-heading\"\u003eTexture and finish\u003c\/h3\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eLightweight serum\u003c\/li\u003e\n\u003cli\u003eSpreads easily\u003c\/li\u003e\n\u003cli\u003eAbsorbs quickly\u003c\/li\u003e\n\u003cli\u003eLeaves a soft, non-sticky finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"AEO-pdp-text\"\u003eThere's a mild fruity scent during application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-heading\"\u003eWhy people use this daily\u003c\/h3\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eEasy to layer with other products\u003c\/li\u003e\n\u003cli\u003eDoesn't feel heavy or greasy\u003c\/li\u003e\n\u003cli\u003eWorks in both morning and night routines\u003c\/li\u003e\n\u003cli\u003eGood starting point for niacinamide\u003c\/li\u003e\n\u003cli\u003eHelps maintain a balanced skin look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-heading\"\u003eWhat's inside\u003c\/h3\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eNiacinamide (10%) for tone and texture\u003c\/li\u003e\n\u003cli\u003eStrawberry extract for antioxidant support\u003c\/li\u003e\n\u003cli\u003eHydrating ingredients to keep skin comfortable\u003c\/li\u003e\n\u003cli\u003eSoothing agents to reduce dryness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"AEO-pdp-text\"\u003eOverall, it's more of a balancing formula than a strong treatment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-heading\"\u003eThings that can affect results\u003c\/h3\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eExpecting quick brightening\u003c\/li\u003e\n\u003cli\u003eUsing too much product\u003c\/li\u003e\n\u003cli\u003eSkipping sunscreen\u003c\/li\u003e\n\u003cli\u003eMixing too many actives\u003c\/li\u003e\n\u003cli\u003eNot using it regularly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-heading\"\u003eWho it suits most\u003c\/h3\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eDull or uneven skin\u003c\/li\u003e\n\u003cli\u003eCombination and oily skin\u003c\/li\u003e\n\u003cli\u003eBeginner skincare routines\u003c\/li\u003e\n\u003cli\u003eDaily glow-focused routines\u003c\/li\u003e\n\u003cli\u003ePeople wanting a simple serum\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-heading\"\u003eWho may want something else\u003c\/h3\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eDeep pigmentation concerns\u003c\/li\u003e\n\u003cli\u003eStrong treatment routines\u003c\/li\u003e\n\u003cli\u003eVery sensitive or irritated skin\u003c\/li\u003e\n\u003cli\u003eAdvanced active users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-heading\"\u003eCommon Questions\u003c\/h3\u003e\n\u003cdiv class=\"AEO-faq-item\"\u003e\n\u003cspan class=\"AEO-faq-question\"\u003eIs this beginner-friendly?\u003c\/span\u003e\n\u003cp class=\"AEO-faq-answer\"\u003eYes, it's easy to start with.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-faq-item\"\u003e\n\u003cspan class=\"AEO-faq-question\"\u003eDoes it help with dull skin?\u003c\/span\u003e\n\u003cp class=\"AEO-faq-answer\"\u003eYes, it can improve brightness over time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-faq-item\"\u003e\n\u003cspan class=\"AEO-faq-question\"\u003eWill it feel sticky?\u003c\/span\u003e\n\u003cp class=\"AEO-faq-answer\"\u003eNo, it absorbs quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-faq-item\"\u003e\n\u003cspan class=\"AEO-faq-question\"\u003eCan oily skin use it?\u003c\/span\u003e\n\u003cp class=\"AEO-faq-answer\"\u003eYes, it suits lighter routines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-faq-item\"\u003e\n\u003cspan class=\"AEO-faq-question\"\u003eDoes it help with uneven tone?\u003c\/span\u003e\n\u003cp class=\"AEO-faq-answer\"\u003eIt can help make tone look more balanced.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-faq-item\"\u003e\n\u003cspan class=\"AEO-faq-question\"\u003eCan I use it daily?\u003c\/span\u003e\n\u003cp class=\"AEO-faq-answer\"\u003eYes, morning and night both work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-faq-item\"\u003e\n\u003cspan class=\"AEO-faq-question\"\u003eDo I need sunscreen?\u003c\/span\u003e\n\u003cp class=\"AEO-faq-answer\"\u003eYes, especially in the daytime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"AEO-pdp-wrapper\"\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eWhat this one is like\u003c\/h3\u003e\n\u003cp\u003eThis is a simple brightening serum built around niacinamide. It’s more about improving overall skin look over time rather than doing anything aggressive.\u003c\/p\u003e\n\u003cp\u003eThe texture is light and easy to use daily, which is why it fits well into both beginner and regular routines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eWho will like this\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003eWorks best if your skin is:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eLooking dull or uneven\u003c\/li\u003e\n\u003cli\u003eDealing with mild marks or spots\u003c\/li\u003e\n\u003cli\u003eFeeling slightly rough\u003c\/li\u003e\n\u003cli\u003eNeeding a simple daily serum\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eMight not be ideal if:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eYou want strong exfoliation\u003c\/li\u003e\n\u003cli\u003eYour skin is very sensitive right now\u003c\/li\u003e\n\u003cli\u003eYou’re already using multiple actives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eWhat you might notice over time\u003c\/h3\u003e\n\u003cp\u003eWith consistent use:\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eSkin looks a bit brighter\u003c\/li\u003e\n\u003cli\u003eTone appears more even\u003c\/li\u003e\n\u003cli\u003eTexture feels smoother\u003c\/li\u003e\n\u003cli\u003eOverall skin looks more fresh\u003c\/li\u003e\n\u003cli\u003eIt’s gradual, not instant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eTexture and finish\u003c\/h3\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eLightweight serum\u003c\/li\u003e\n\u003cli\u003eSpreads easily\u003c\/li\u003e\n\u003cli\u003eAbsorbs quickly\u003c\/li\u003e\n\u003cli\u003eLeaves a soft, non-sticky finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThere’s a mild fruity scent during application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eWhy people use this daily\u003c\/h3\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eEasy to layer with other products\u003c\/li\u003e\n\u003cli\u003eDoesn’t feel heavy or greasy\u003c\/li\u003e\n\u003cli\u003eWorks in both morning and night routines\u003c\/li\u003e\n\u003cli\u003eGood starting point for niacinamide\u003c\/li\u003e\n\u003cli\u003eHelps maintain a balanced skin look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eWhat’s inside\u003c\/h3\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eNiacinamide (10%) for tone and texture\u003c\/li\u003e\n\u003cli\u003eStrawberry extract for antioxidant support\u003c\/li\u003e\n\u003cli\u003eHydrating ingredients to keep skin comfortable\u003c\/li\u003e\n\u003cli\u003eSoothing agents to reduce dryness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOverall, it’s more of a balancing formula than a strong treatment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eThings that can affect results\u003c\/h3\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eExpecting quick brightening\u003c\/li\u003e\n\u003cli\u003eUsing too much product\u003c\/li\u003e\n\u003cli\u003eSkipping sunscreen\u003c\/li\u003e\n\u003cli\u003eMixing too many actives\u003c\/li\u003e\n\u003cli\u003eNot using it regularly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eWho it suits most\u003c\/h3\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eDull or uneven skin\u003c\/li\u003e\n\u003cli\u003eCombination and oily skin\u003c\/li\u003e\n\u003cli\u003eBeginner skincare routines\u003c\/li\u003e\n\u003cli\u003eDaily glow-focused routines\u003c\/li\u003e\n\u003cli\u003ePeople wanting a simple serum\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eWho may want something else\u003c\/h3\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eDeep pigmentation concerns\u003c\/li\u003e\n\u003cli\u003eStrong treatment routines\u003c\/li\u003e\n\u003cli\u003eVery sensitive or irritated skin\u003c\/li\u003e\n\u003cli\u003eAdvanced active users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eCommon Questions\u003c\/h3\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eIs this beginner-friendly?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eYes, it’s easy to start with.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eDoes it help with dull skin?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eYes, it can improve brightness over time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eWill it feel sticky?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eNo, it absorbs quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eCan oily skin use it?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eYes, it suits lighter routines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eDoes it help with uneven tone?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eIt can help make tone look more balanced.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eCan I use it daily?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eYes, morning and night both work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eDo I need sunscreen?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eYes, especially in the daytime.\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eCountry of Origin: India\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eManufacturer: RSH GLOBAL PVT.LTD (Unit 2)\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eAddress: Plot No. 74, Dic Industrial Area, Baddi 173205 (H.P.)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Dot \u0026 Key","offers":[{"title":"20ml","offer_id":45815406395489,"sku":null,"price":497.0,"currency_code":"INR","in_stock":false},{"title":"30ml","offer_id":45815406428257,"sku":null,"price":386.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/0412\/5025\/files\/01_d505654d-a858-4139-ba6c-12b701e7f274.png?v=1783004395","url":"https:\/\/destore.co.in\/products\/dot-key-strawberry-bright-10-niacinamide-face-serum-brightens-smoothes-skin-all-skin-types","provider":"DE Store","version":"1.0","type":"link"}