{"product_id":"maybelline-new-york-instant-age-rewind-eraser-concealer-conceal-contour-highlight","title":"Maybelline New York Instant Age Rewind Eraser Concealer-Conceal, Contour, Highlight","description":"\u003cdiv class=\"aplus-cont-container\"\u003e\n\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/6902395487401_1.jpg\" alt=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/6902395487401_2.jpg\" alt=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/6902395487401_3.jpg\" alt=\"\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/6902395487401_4.jpg\" alt=\"\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/6902395487401_5.jpg\" alt=\"\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/6902395487401_6.jpg\" alt=\"\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/6902395487401_7.jpg\" alt=\"\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/6902395487401_8.jpg\" alt=\"\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/6902395487401_9.jpg\" alt=\"\"\u003e\n\u003c\/div\u003e\n\u003csection class=\"AEO-pdp-wrapper\"\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eWhy this concealer became so popular\u003c\/h3\u003e\n\u003cp\u003eMaybelline Instant Age Rewind is one of those concealers people keep coming back to because it feels easy to use. The texture is lighter than heavy cream concealers, but still gives enough coverage for daily makeup.\u003c\/p\u003e\n\u003cp\u003eShade 144 Caramel is usually picked by medium to deeper skin tones, especially for concealing, contouring or adding warmth around the face.\u003c\/p\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eWhat this concealer is mainly used for\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePeople mostly use it for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eDark circles\u003c\/li\u003e\n\u003cli\u003eSpot concealing\u003c\/li\u003e\n\u003cli\u003eSoft contouring\u003c\/li\u003e\n\u003cli\u003eBrightening certain areas of the face\u003c\/li\u003e\n\u003cli\u003eQuick everyday makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt works more like a flexible multi-use concealer rather than a very thick matte coverage product.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhy is 144 Caramel popular?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e144 Caramel is a popular choice because:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eIt is good for medium to dark complexions\u003c\/li\u003e\n\u003cli\u003eNatural blending of warm undertones into skin\u003c\/li\u003e\n\u003cli\u003eIt works well for light contouring\u003c\/li\u003e\n\u003cli\u003eDoesn't look too flat or grey on warm skin tones\u003c\/li\u003e\n\u003cli\u003ePairs well with everyday makeup looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMany users also like it because it offers natural-looking under-eye coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003cp\u003e\u003cstrong\u003eTexture and finish on skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe formula feels:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eLightweight\u003c\/li\u003e\n\u003cli\u003eSmooth while blending\u003c\/li\u003e\n\u003cli\u003eEasy to layer\u003c\/li\u003e\n\u003cli\u003eComfortable for longer wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFinish-wise, it sits somewhere between natural and soft matte. It doesn't usually look overly dry when blended properly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMost users generally notice:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eUnder-eyes look smoother without thick buildup\u003c\/li\u003e\n\u003cli\u003eThe concealer blends quickly with fingers or sponge\u003c\/li\u003e\n\u003cli\u003eCoverage looks more skin-like than very heavy matte concealers\u003c\/li\u003e\n\u003cli\u003eIt works well even without full foundation makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhy many people like the sponge applicator\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe sponge-tip design is one of the reasons this concealer became so recognisable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt helps:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eApply product quickly\u003c\/li\u003e\n\u003cli\u003eBlend directly under eyes\u003c\/li\u003e\n\u003cli\u003eUse smaller amounts more easily\u003c\/li\u003e\n\u003cli\u003eMake touch-ups simpler\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSome people still prefer applying onto a brush first for hygiene reasons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003cp\u003e\u003cstrong\u003eCoverage level of Maybelline New York Instant Age Rewind Eraser Concealer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCoverage is usually:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eMedium initially\u003c\/li\u003e\n\u003cli\u003eBuildable toward fuller coverage\u003c\/li\u003e\n\u003cli\u003eMore natural-looking in thin layers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIt covers:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eDark circles\u003c\/li\u003e\n\u003cli\u003eMild pigmentation\u003c\/li\u003e\n\u003cli\u003eAcne marks\u003c\/li\u003e\n\u003cli\u003eUneven areas around the mouth or nose\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ewithout looking too thick when applied carefully.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003cp\u003e\u003cstrong\u003eKey formula details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe formula includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003ePigments for coverage\u003c\/li\u003e\n\u003cli\u003eSilicone-based ingredients for smoother blending\u003c\/li\u003e\n\u003cli\u003eHydrating ingredients like glycerin\u003c\/li\u003e\n\u003cli\u003eGoji berry extract and Haloxyl, which are often highlighted in the product's positioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt's designed more for comfortable everyday wear than extremely dry matte coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eUnder-eye concealing\u003c\/li\u003e\n\u003cli\u003eEveryday complexion makeup\u003c\/li\u003e\n\u003cli\u003eMedium-buildable coverage users\u003c\/li\u003e\n\u003cli\u003eBeginners in makeup\u003c\/li\u003e\n\u003cli\u003eQuick natural makeup routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003cp\u003e\u003cstrong\u003eWho may prefer something else\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003ePeople who want ultra-full matte coverage\u003c\/li\u003e\n\u003cli\u003eVery dry under-eyes needing richer formulas\u003c\/li\u003e\n\u003cli\u003eMinimal tint-only makeup users\u003c\/li\u003e\n\u003cli\u003eHeavy theatrical or studio makeup routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow to make it look smoother\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eUse small amounts first\u003c\/li\u003e\n\u003cli\u003eBlend quickly after application\u003c\/li\u003e\n\u003cli\u003eAvoid heavy powder under the eyes\u003c\/li\u003e\n\u003cli\u003ePrep dry areas properly beforehand\u003c\/li\u003e\n\u003cli\u003eBuild coverage slowly instead of applying thick layers immediately\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLess product usually gives the best finish with this concealer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003cp\u003e\u003cstrong\u003eCommon mistakes that make it crease\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eApplying too much under the eyes\u003c\/li\u003e\n\u003cli\u003eChoosing a shade that's too light\u003c\/li\u003e\n\u003cli\u003eUsing excessive loose powder\u003c\/li\u003e\n\u003cli\u003eLetting product sit too long before blending\u003c\/li\u003e\n\u003cli\u003eLayering heavily over dry skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eCommon Questions\u003c\/h3\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eQ1: What is Maybelline Instant Age Rewind Concealer mainly used for?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eIt's commonly used for concealing dark circles, spot correction, contouring and brightening.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eQ2: Is 144 Caramel good for contouring?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eYes, many medium to deeper skin tones use it for soft contouring and adding warmth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eQ3: Does this concealer feel heavy?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eNo, the texture feels lightweight compared to thicker cream concealers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eQ4: Can it cover dark circles properly?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eYes, it gives buildable coverage for under-eye darkness and uneven areas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eQ5: Is this beginner-friendly?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eYes, the formula blends easily and the sponge applicator makes it simple to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eQ6: Can this be worn without foundation?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eYes, many people use it alone for quick spot concealing and under-eye coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eQ7: What finish does it give?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eIt gives a natural soft-matte skin-like finish.\u003c\/p\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003e \u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eCountry of Origin: China\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eAddress: Yichang Tianmi International Cosmetics Co.,44300, No.18 Xihu Road, Xiling Economic Developing Zone, China\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eImporter: L'Oréal India Pvt. Ltd.\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eAddress: A-Wing, 8th Floor, Marathon Futurex, NM Joshi Marg, Lower Parel, Mumbai, Maharashtra 400013\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"MAYBELLINE NEW YORK","offers":[{"title":"4.5","offer_id":45092225908833,"sku":null,"price":639.0,"currency_code":"INR","in_stock":false},{"title":"100\/Ivory","offer_id":45092225941601,"sku":null,"price":799.0,"currency_code":"INR","in_stock":false},{"title":"122\/Sand","offer_id":45092225974369,"sku":null,"price":799.0,"currency_code":"INR","in_stock":false},{"title":"144\/Caramel","offer_id":45092226007137,"sku":null,"price":679.0,"currency_code":"INR","in_stock":false},{"title":"110\/Fair","offer_id":45092226039905,"sku":null,"price":799.0,"currency_code":"INR","in_stock":false},{"title":"120\/Light","offer_id":45092226072673,"sku":null,"price":759.0,"currency_code":"INR","in_stock":false},{"title":"130\/Medium","offer_id":45092226105441,"sku":null,"price":719.0,"currency_code":"INR","in_stock":false},{"title":"140\/Honey","offer_id":45092226138209,"sku":null,"price":799.0,"currency_code":"INR","in_stock":false},{"title":"150\/Neutralizer","offer_id":45092226170977,"sku":null,"price":799.0,"currency_code":"INR","in_stock":false},{"title":"142\/Butterscotch","offer_id":45092226203745,"sku":null,"price":799.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/0412\/5025\/files\/1_92a2c9db-448b-4ac3-b891-1edad96fe66e.png?v=1780922442","url":"https:\/\/destore.co.in\/products\/maybelline-new-york-instant-age-rewind-eraser-concealer-conceal-contour-highlight","provider":"DE Store","version":"1.0","type":"link"}