{"product_id":"maybelline-serum-matte-lipstick-8hr-hydration-one-swipe-bold-color","title":"Maybelline Serum Matte Lipstick - 8Hr hydration, One-Swipe Bold Color","description":"\u003cdiv class=\"aplus-cont-container\"\u003e\n\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/MAYBE00001445_01a.jpg\" alt=\"\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/MAYBE00001445_02a.jpg\" alt=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/MAYBE00001445_03a.jpg\" alt=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/MAYBE00001445_04a.jpg\" alt=\"\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/MAYBE00001445_05a.jpg\" alt=\"\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/MAYBE00001445_06a.jpg\" alt=\"\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/MAYBE00001445_07a.jpg\" alt=\"\"\u003e\u003cimg src=\"https:\/\/adn-static1.nykaa.com\/media\/wysiwyg\/MAYBE00001445_08a.jpg\" alt=\"\"\u003e\n\u003c\/div\u003e\n\u003csection class=\"AEO-pdp-wrapper\"\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eWhat this lipstick feels like on the lips\u003c\/h3\u003e\n\u003cp\u003eOpen Late feels quite different from those very dry liquid matte lipsticks that completely lock onto the lips. This one has a softer, more comfortable matte feel from the beginning itself.\u003c\/p\u003e\n\u003cp\u003eThe texture glides on smoothly and feels creamy while applying. Even after it settles, the lips still feel more flexible and comfortable instead of overly dry or tight. The finish still looks matte, but it has a softer look rather than that super flat powdery matte effect.\u003c\/p\u003e\n\u003cp\u003eThe shade itself leans nude-brown, making it easy for everyday wear. It's the kind of color people usually wear to office, college, casual outings or even simple dinner makeup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eWho usually enjoys this type of lipstick\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThis usually works well for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eComfortable matte lipstick lovers\u003c\/li\u003e\n\u003cli\u003ePeople who dislike very dry matte formulas\u003c\/li\u003e\n\u003cli\u003eEveryday nude-brown lipstick users\u003c\/li\u003e\n\u003cli\u003eOffice and casual makeup looks\u003c\/li\u003e\n\u003cli\u003eBeginners who prefer softer matte finishes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIt may not feel ideal for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eUltra transferproof lipstick seekers\u003c\/li\u003e\n\u003cli\u003eGlossy lipstick lovers\u003c\/li\u003e\n\u003cli\u003ePeople wanting very long-stay liquid matte wear\u003c\/li\u003e\n\u003cli\u003eThose who prefer extremely lightweight lip tints\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eWhy many people end up using it regularly\u003c\/h3\u003e\n\u003cp\u003eA lot of people like this formula because it gives the matte look without making the lips feel overly dry after a few hours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePeople usually keep reaching for it because:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eThe texture feels smoother and softer\u003c\/li\u003e\n\u003cli\u003eColor payoff looks strong quickly\u003c\/li\u003e\n\u003cli\u003eNude-brown shade works with simple makeup\u003c\/li\u003e\n\u003cli\u003eLips feel more comfortable through the day\u003c\/li\u003e\n\u003cli\u003eEasier to wear daily compared to very dry mattes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt feels more like a comfortable everyday lipstick than a strict long-wear liquid matte.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eTexture and finish\u003c\/h3\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eCreamy bullet lipstick texture\u003c\/li\u003e\n\u003cli\u003eGlides easily across lips\u003c\/li\u003e\n\u003cli\u003eRich pigment in fewer swipes\u003c\/li\u003e\n\u003cli\u003eSoft matte finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe finish looks velvety and smooth rather than ultra-flat or cracked-looking.\u003c\/p\u003e\n\u003cp\u003eThere's also a mild cosmetic fragrance while applying.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eWhat makes Open Late stand out\u003c\/h3\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eEasy-to-wear nude-brown shade\u003c\/li\u003e\n\u003cli\u003eMatte finish without an overly dry feel\u003c\/li\u003e\n\u003cli\u003eWorks nicely for office and daily makeup\u003c\/li\u003e\n\u003cli\u003eLooks polished without feeling too dramatic\u003c\/li\u003e\n\u003cli\u003eComfortable enough for longer casual wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDepending on natural lip color, the shade may appear slightly warmer or deeper after application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eIngredients people usually notice here\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSome commonly highlighted ingredients include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eSilicone-based ingredients for smoother glide\u003c\/li\u003e\n\u003cli\u003ePigments and iron oxides for color payoff\u003c\/li\u003e\n\u003cli\u003eSilica for the matte finish\u003c\/li\u003e\n\u003cli\u003eConditioning ingredients for a softer lip feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eWho this lipstick usually suits most\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eUsually suits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eSoft matte lipstick users\u003c\/li\u003e\n\u003cli\u003eDry-lip matte lipstick users\u003c\/li\u003e\n\u003cli\u003eEveryday makeup lovers\u003c\/li\u003e\n\u003cli\u003eNude lipstick fans\u003c\/li\u003e\n\u003cli\u003ePeople who prefer comfortable bullet lipsticks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eWho may prefer something different\u003c\/h3\u003e\n\u003cp\u003eYou may like another formula more if you prefer:\u003c\/p\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eFully transferproof liquid mattes\u003c\/li\u003e\n\u003cli\u003eGlossy lips\u003c\/li\u003e\n\u003cli\u003eExtremely long-wear lipstick formulas\u003c\/li\u003e\n\u003cli\u003eVery sheer lip tints\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eEasy way to apply it\u003c\/h3\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003ePrep lips lightly if needed\u003c\/li\u003e\n\u003cli\u003eApply directly from the bullet\u003c\/li\u003e\n\u003cli\u003eBuild color gradually if desired\u003c\/li\u003e\n\u003cli\u003ePair with lip liner for cleaner edges\u003c\/li\u003e\n\u003cli\u003eReapply after meals if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eCommon mistakes people make\u003c\/h3\u003e\n\u003cul class=\"AEO-pdp-list\"\u003e\n\u003cli\u003eApplying too many heavy layers\u003c\/li\u003e\n\u003cli\u003eUsing on flaky lips\u003c\/li\u003e\n\u003cli\u003eExpecting liquid lipstick-level staying power\u003c\/li\u003e\n\u003cli\u003eSkipping lip prep completely\u003c\/li\u003e\n\u003cli\u003eLayering repeatedly throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-section\"\u003e\n\u003ch3 class=\"AEO-pdp-section-title\"\u003eCommon Questions\u003c\/h3\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eQ1: Is Maybelline Serum Matte Lipstick hydrating?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eIt's designed to feel more comfortable and less drying than traditional matte lipsticks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eQ2: Does 003 Open Late suit Indian skin tones?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eYes, the nude-brown tone generally works well for everyday makeup on many Indian skin tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eQ3: Is this lipstick transferproof?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eNo, it's softer and creamier than fully transferproof liquid matte lipsticks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eQ4: Does this lipstick feel dry?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eNo, the formula is meant to feel smoother and more flexible on the lips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eQ5: Is this suitable for daily use?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eYes, it works especially well for office, casual and regular everyday makeup looks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eQ6: Does it give strong color in one swipe?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eYes, the pigmentation is fairly rich even in fewer swipes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"AEO-pdp-faq-item\"\u003e\n\u003cspan class=\"AEO-pdp-faq-question\"\u003eQ7: Is this a liquid lipstick?\u003c\/span\u003e\n\u003cp class=\"AEO-pdp-faq-answer\"\u003eNo, this is a bullet-style serum matte lipstick. \u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eCountry of Origin: France\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eManufacturer: GEMEY PARIS MAYBELLINE NY.\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eAddress: Gemey Paris Maybelline Ny.,20 Rue Du Paradis – Ormes Bp 226 45144 St Jean De La Ruelle Cedex, France\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eImporter: L'Oreal India Pvt. Ltd.\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eAddress: L'Oreal India Pvt. Ltd. A-Wing, 8th Floor, Marathon Futurex, NM Joshi Marg, Lower Parel, Mumbai, Maharashtra 400013\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003ePacker: L'Oreal India Pvt. Ltd.\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eAddress: L'Oreal India Pvt. Ltd. A-Wing, 8th Floor, Marathon Futurex, NM Joshi Marg, Lower Parel, Mumbai, Maharashtra 400013\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"MAYBELLINE NEW YORK","offers":[{"title":"001 Crop Top","offer_id":45229067763809,"sku":null,"price":479.0,"currency_code":"INR","in_stock":false},{"title":"002 Maybe It's","offer_id":45229067796577,"sku":null,"price":479.0,"currency_code":"INR","in_stock":false},{"title":"003 Open Late","offer_id":45229067829345,"sku":null,"price":479.0,"currency_code":"INR","in_stock":false},{"title":"004 Wild Card","offer_id":45229067862113,"sku":null,"price":479.0,"currency_code":"INR","in_stock":false},{"title":"006 Hold the Door","offer_id":45229067894881,"sku":null,"price":479.0,"currency_code":"INR","in_stock":false},{"title":"007 Avenue A","offer_id":45229067927649,"sku":null,"price":479.0,"currency_code":"INR","in_stock":false},{"title":"008 'Scuse Me","offer_id":45229067960417,"sku":null,"price":479.0,"currency_code":"INR","in_stock":false},{"title":"103 Make it Work","offer_id":45229067993185,"sku":null,"price":479.0,"currency_code":"INR","in_stock":false},{"title":"104 Maybe It's Intense","offer_id":45229068025953,"sku":null,"price":479.0,"currency_code":"INR","in_stock":false},{"title":"105 Speed Walk","offer_id":45229068058721,"sku":null,"price":479.0,"currency_code":"INR","in_stock":false},{"title":"106 Maybe It's Soft","offer_id":45229068091489,"sku":null,"price":479.0,"currency_code":"INR","in_stock":false},{"title":"107 Blind Date","offer_id":45229068124257,"sku":null,"price":479.0,"currency_code":"INR","in_stock":false},{"title":"108 Fit Check","offer_id":45229068157025,"sku":null,"price":479.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/0412\/5025\/files\/1_93affb3f-f652-4dd9-b2df-b3dc35ffb343.png?v=1781963924","url":"https:\/\/destore.co.in\/products\/maybelline-serum-matte-lipstick-8hr-hydration-one-swipe-bold-color","provider":"DE Store","version":"1.0","type":"link"}