{"product_id":"plum-0-3-glycolic-acid-cherry-blossom-frizz-control-hair-serum-creme","title":"Plum 0.3% Glycolic Acid \u0026 Cherry Blossom Frizz Control Hair Serum Creme","description":"\u003cp\u003eThis isn't just a serum creme - it's your hair's secret sauce, co-created with 500+ plumsters to tackle your frizz problems. We heard the rants, the poofy-hair days, and the desperate hair tie moments - and they got to work. Frizz goes down, shine goes up, and those annoying flyaways? Not today. It even fights UV rays, heat tools, and humidity like a boss - for a full 72 hours. Lightweight? Yep. Water-based? You bet. Bonus: It works instantly and from within. It glides on like a dream and leaves behind 200% more gloss without a single sticky situation. Name a better multitasker. We'll wait.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e72-hr humidity-proof frizz control:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eFrizz? Not your problem anymore. This cream dives deep with 0.3% glycolic acid to smooth your strands from the inside out. It hydrates, softens, and keeps your hair tamed. Expect 72 hours of frizz-proof, smooth-sailing hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHair armor, activated:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eUV rays, heat tools, and pollution - your hair faces a lot. But with this creme-serum, it's fully protected. It defends against UV damage, shields from heat up to 230 C, and guards against environmental chaos for 72 hours. Smooth, strong, and stress-free hair all day, every day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWeightless wonder:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThis lightweight, water-based leave-in hair serum creme is all smooth and zero mess - no grease, no stick. Absorbs in a flash with no buildup and gives you a 200% gloss boost. It gives natural smoothness without messing with your hair's personality. No flattening, no stiff strands - just soft, frizz-free hair that still holds its shape, bounce, and volume like it should.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eYour hair's new signature scent:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eA light yet indulgent fragrance that lingers as effortlessly as frizz-free hair. Fresh and airy with a fruity-floral heart, it melts into a warm, sensual base of amber, sandalwood, and musk - elegant, weightless, and unforgettable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTOP NOTES:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eBergamot ae“ Leafy Greens ae“ Red Fruits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHEART NOTES:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eApricot ae“ Cherry Blossom ae“ Mimosa.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBASE NOTES:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eAmber ae“ Musk ae“ Sandalwood.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eAbout the Brand:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eChemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty \u0026amp; personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges.Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eCountry of Origin: India\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eManufacturer: Vardhaman Remedies Pvt Ltd\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eAddress: Vardhaman Remedies Pvt Ltd, Plot No. J-101, J-101\/1, J-102 \u0026amp; J-102\/1, Midc Tarapur Indl. Area, Boisar, Dist. Palghar 401506.M. L. No.: Mh\/105582\u003c\/p\u003e","brand":"PLUM","offers":[{"title":"Default Title","offer_id":46431737577569,"sku":null,"price":441.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/0412\/5025\/files\/1_67fa3aa2-4370-4dce-8382-1c49d1d1687f.png?v=1787583405","url":"https:\/\/destore.co.in\/products\/plum-0-3-glycolic-acid-cherry-blossom-frizz-control-hair-serum-creme","provider":"DE Store","version":"1.0","type":"link"}