{"product_id":"plum-2-niacinamide-rice-water-brightening-gel-cream","title":"Plum 2% Niacinamide \u0026 Rice Water Brightening Gel Cream","description":"\u003cp\u003eSwitch to the bright side with Plum's 2% Niacinamide \u0026amp; Rice Water Gel Cream!\u003c\/p\u003e\n\u003cp\u003eThis superlight, oil-free gel moisturizer is packed with the right blend of 2% niacinamide and rice water extract to help brighten skin and fade blemishes. Additionally, the formulation contains matmarine - it's a unique biotech ingredient that is known to reduce the appearance of extra shine. To top it off, it'ss also infused with cactus water that hydrates skin and supports a healthy skin barrier.\u003c\/p\u003e\n\u003cp\u003eWhat's more? You'll get to experience a unique gel cream texture that feels light on skin, absorbs fast, and leaves a non-greasy, non-sticky after-feel. This moisturizer suits all skin types.\u003c\/p\u003e\n\u003cp\u003eIn fact, its dermatologically tested and clinically proven to provide 2x hydration and brighten skin in 2 weeks (minus the greasiness, of course!).\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens skin in 2 weeks:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eNo empty promises here. Just clinically proven. The 2% niacinamide (vitamin B3) gel cream helps brighten skin, target blemishes, and fade post-acne marks, while rice water works to improve texture and maintain a smooth, supple feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControls excess shine:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMatmarine is a unique biotech ingredient that works to keep excess sebum in check while keeping your skin perfectly hydrated. It's all about achieving that balance!\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll-day, oil-free hydration:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePlum's specialist gel formula delivers all-day hydration without the greasiness. It instantly hydrates and is also clinically proven to offer 2x the hydration. Supercharged with antioxidant-rich cactus water (derived from prickly pear cactus), it supports the skin's natural ability to store moisture for a healthy skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin type:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSuitable for all skin types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClinically safe:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFDA approved; stability tested.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKnow more:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFree from parabens and fragrances; 100% vegan and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Brand:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eaChemistry, done with hearta best describes Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India'ss most admired new-age beauty and personal care brands.\u003c\/p\u003e\n\u003cp\u003ePlum brings together high-potency actives with botanical and mineral ingredients, expanding from safe and effective skincare into haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at over 25,000 retail outlets across India and continues to expand into international markets.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eCountry of Origin: India\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eManufacturer: Sprivil Healthcare Pvt. Ltd.\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eAddress: Sprivil Healthcare Pvt Ltd, L-1\/4, Addl Midc, Satara 415004. Ml No.: Pd\/C\/73\u003c\/p\u003e","brand":"PLUM","offers":[{"title":"Default Title","offer_id":46410984947809,"sku":null,"price":321.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/0412\/5025\/files\/1_be38f8ee-2f9e-4e0e-af44-b4002f8edfdc.png?v=1787323893","url":"https:\/\/destore.co.in\/products\/plum-2-niacinamide-rice-water-brightening-gel-cream","provider":"DE Store","version":"1.0","type":"link"}