{"product_id":"plum-black-rice-niacinamide-txa-10-night-clarity-jelly-serum","title":"Plum Black Rice \u0026 Niacinamide-TXA 10% Night Clarity Jelly Serum","description":"\u003cp\u003ePigmentation and stubborn acne marks are among the toughest skin concerns, because breakouts may fade, but the marks often stay behind.Plum’s Black Rice \u0026amp; Niacinamide-TXA 10% Night Clarity Jelly Serum combines 7% Niacinamide and 3% Tranexamic Acid to target pigmentation through multiple pathways, helping visibly reduce dark spots, stubborn acne marks, and improve overall skin clarity.Powered by 20% proprietary Black Rice Extract sourced from Northeast India, this antioxidant-rich night serum comes in a first-of-its-kind ActiveHold™ Jelly Formula that forms a breathable, long-contact layer on the skin to help maximise overnight efficacy while your skin is in repair mode.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMulti-pathway spot fading3% Tranexamic Acid and 7% Niacinamide work together to target pigmentation at different stages, helping fade stubborn acne marks and dark spots while reducing the chances of new pigmentation forming.\u003c\/li\u003e\n\u003cli\u003eProprietary Black Rice ExtractMade with 20% Black Rice Extract sourced from Northeast India and selected for high anthocyanin content, offering potent antioxidant support against environmental stress.\u003c\/li\u003e\n\u003cli\u003ePrecision-led formulationDeveloped over 500+ days to arrive at an optimal blend of 20% Black Rice, 7% Niacinamide, and 3% Tranexamic Acid for effective spot-fading action without compromising skin comfort.\u003c\/li\u003e\n\u003cli\u003eActiveHold™ Jelly FormulaThe unique jelly-based matrix creates a breathable, long-contact layer that helps keep actives anchored to the skin overnight for sustained delivery and enhanced efficacy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the Brand:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e“Chemistry, done with heart” best describes Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty and personal care brands. Plum brings together high-potency actives with botanical and mineral ingredients, expanding from safe and effective skincare into haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at over 25,000 retail outlets across India and continues to expand into international markets.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eCountry of Origin: India\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eManufacturer: Vardhaman Remedies Pvt Ltd\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eAddress: Vardhaman Remedies Pvt Ltd, Plot No. J-101, J-101\/1, J-102 \u0026amp; J-102\/1, Midc Tarapur Indl. Area, Boisar, Dist. Palghar, Maharashtra 401506. M. L. No.: Mh\/105582\u003c\/p\u003e","brand":"PLUM","offers":[{"title":"10ml","offer_id":46410748166241,"sku":null,"price":284.0,"currency_code":"INR","in_stock":true},{"title":"25ml","offer_id":46410748199009,"sku":null,"price":584.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/0412\/5025\/files\/1_7c76a2f1-1dfa-45b9-8d7c-09279679a707.png?v=1787313966","url":"https:\/\/destore.co.in\/products\/plum-black-rice-niacinamide-txa-10-night-clarity-jelly-serum","provider":"DE Store","version":"1.0","type":"link"}