The Durga Emporium Story
Nagpur's Most Trusted Beauty Destination - Since 1979
Since 1979, Durga Emporium has been Nagpur's most trusted name in beauty. Founded by Dalchand Harprasad Lachuriya at Sitabuldi, we built our reputation on one unbreakable promise - every product we sell is 100% authentic. Over four decades, 50 lakh+ customers, and 200+ brands later, that promise has never wavered. From makeup and skincare to haircare and salon essentials, we go out of our way to bring you only what is genuine, only what is best.
At Durga Emporium, we believe beauty should never come with doubt. That is why generations of families across Nagpur have trusted us - not just for our products, but for our honesty. Today, through DE STORE, we are carrying that same trust online, making authentic beauty accessible to customers across India. The store has grown, the reach has expanded - but the heart of what we do remains exactly what it has always been. Because you deserve the best.
Our Vision
To be India's most trusted name in authentic beauty - where every customer, in every corner of the country, can access genuine products and honest guidance, online or offline.
Our Mission
To deliver 100% authentic beauty and skincare products to every customer - through our Nagpur store or across India via DE STORE - while upholding the values of honesty, quality, and personalized service that have defined Durga Emporium since 1979.
Our Core Values
Authenticity Above All
45 years, zero compromises. Every product we sell is 100% genuine - because your trust means everything to us.
Trust Built Over Generations
Our customers are families, not transactions. Parents brought their children, who now bring theirs. That loyalty is earned, not marketed.
Strong Industry Relationships
Our long-standing connections with brands and suppliers ensure better sourcing, wider variety, and reliable availability of top beauty products.
Honest Guidance Always
We don't just sell - we guide. Every recommendation is genuine, every suggestion is honest. We understand your needs and always tell you the truth.
Legacy Meets the Future
Built for Nagpur in 1979. Built for India through DE STORE. Same values, bigger reach - authentic beauty, now at your doorstep.
Our Leadership Team
Dalchand Lachuriya
Founder
The man who started it all. In 1979, Dalchand Lachuriya opened Durga Emporium in Sitabuldi, Nagpur, with a simple but powerful belief - every customer deserves genuine beauty products and honest service. That vision became the foundation everything else is built on.
Santosh Lachuriya
Finance Head
The backbone of the business. Santosh ensures that Durga Emporium remains financially strong, stable, and built to last - managing every rupee with the same care and responsibility the family brings to everything it does.
Tikamchand Lachuriya
Sales Head
The face of the floor. Tikamchand leads sales with a deep focus on customer relationships and market presence - making sure every customer interaction reflects the trust and quality Durga Emporium is known for.
Rishi Lachuriya
Brand Onboarding & Growth
The next generation in action. Rishi is expanding the Durga Emporium portfolio by onboarding top beauty brands and driving new business opportunities - including building DE STORE into a national platform that carries the family's legacy forward.
Reet Lachuriya
Marketing & Promotions
The voice of the brand. Reet connects Durga Emporium with today's consumers through smart marketing, digital presence, and promotional campaigns - bringing a 45-year-old legacy to the attention of a new generation of beauty lovers.
Free Shipping
On Orders Above ₹299
Easy Returns
15-Day Return Policy
100% Authentic
Products Sourced Directly
500+ Brands
5K+ Products