This isn't just a serum creme - it's your hair's secret sauce, co-created with 500+ plumsters to tackle your frizz problems. We heard the rants, the poofy-hair days, and the desperate hair tie moments - and they got to work. Frizz goes down, shine goes up, and those annoying flyaways? Not today. It even fights UV rays, heat tools, and humidity like a boss - for a full 72 hours. Lightweight? Yep. Water-based? You bet. Bonus: It works instantly and from within. It glides on like a dream and leaves behind 200% more gloss without a single sticky situation. Name a better multitasker. We'll wait.

Features:

• 72-hr humidity-proof frizz control: Frizz? Not your problem anymore. This cream dives deep with 0.3% glycolic acid to smooth your strands from the inside out. It hydrates, softens, and keeps your hair tamed. Expect 72 hours of frizz-proof, smooth-sailing hair.
• Hair armor, activated: UV rays, heat tools, and pollution - your hair faces a lot. But with this creme-serum, it's fully protected. It defends against UV damage, shields from heat up to 230 C, and guards against environmental chaos for 72 hours. Smooth, strong, and stress-free hair all day, every day.
• Weightless wonder: This lightweight, water-based leave-in hair serum creme is all smooth and zero mess - no grease, no stick. Absorbs in a flash with no buildup and gives you a 200% gloss boost. It gives natural smoothness without messing with your hair's personality. No flattening, no stiff strands - just soft, frizz-free hair that still holds its shape, bounce, and volume like it should.
• Your hair's new signature scent: A light yet indulgent fragrance that lingers as effortlessly as frizz-free hair. Fresh and airy with a fruity-floral heart, it melts into a warm, sensual base of amber, sandalwood, and musk - elegant, weightless, and unforgettable.
• TOP NOTES: Bergamot ae“ Leafy Greens ae“ Red Fruits.
• HEART NOTES: Apricot ae“ Cherry Blossom ae“ Mimosa.
• BASE NOTES: Amber ae“ Musk ae“ Sandalwood.

About the Brand: Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges.Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.

Country of Origin: India

Manufacturer: Vardhaman Remedies Pvt Ltd

Address: Vardhaman Remedies Pvt Ltd, Plot No. J-101, J-101/1, J-102 & J-102/1, Midc Tarapur Indl. Area, Boisar, Dist. Palghar 401506.M. L. No.: Mh/105582