22x Softer Hair in 1 Wash!

Get your soft hair fix in just 1 wash with the nourishing power of coconut milk and the moisture-retaining benefits of peptides in this gentle, hydrating shampoo. Perfect as a moisturizing shampoo for dry hair, it softens and smooths rough, dry strands while boosting moisture and shine.

Enriched with vitamins, minerals, and fatty acids from nutrient-rich coconut milk, along with amino acids from moisture-locking peptides, this shampoo works to soften hair from the inside out, leaving it smooth, silky, and revitalized. For the best results, complete your routine with Plum Coconut Milk & Peptides Conditioner, Hair Mask, and Serum.

Instrumental study at an independent, expert-graded lab; August 2023.

Features:

• Shampoo that deeply nourishes and hydrates hair
• Infused with rich coconut milk, along with amino acids from moisture-locking peptides
• 22x softer hair from the first wash
• pH balanced to protect hair's natural chemistry

About the Brand: Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges.Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.

Country of Origin: India

Manufacturer: VVF (India) Ltd.

Address: Vvf (India) Ltd., Plot No. 141 (Survey No. 195/4), 143 (Survey No. 195/6) & Survey No. 337/3, Panchal Udyog Nagar, Bhimpore, Daman 396210. M. L. No. Dd/C/186